We produce a monthly comms and engagement report to monitor what works or what can be improved when it comes to our activity. We then use this info to help us plan future activity.

Headline stats

Considerations:

• Digital Service Standards - can we look into Google keywords or do additional exploration into how people find our web pages?
• Writing our own blog posts or encouraging staff to write LinkedIn blog posts to further recycle the content from webinars. This would also be another way of driving traffic to the recordings.
• Reposting when others comment or tag us eg: UK authority based on perago’s activity
• Consider using polls on LinkedIn to mix up the sorts of social media content we publish