Headline stats
Attendance
Caveat: We had 97 individuals register for the entire series, some people registered for multiple sessions, detail on those figures can be found in the overall analysis of series section
Survey responses
YouTube views
|
Views |
Traffic source |
|
|
|
|
Suggested videos |
Direct or unknown |
Playlists |
| What makes a service digital? |
377 |
84% |
5.80% |
3.70% |
| Agile and waterfall |
118 |
63% |
7.60% |
16% |
| How Agile teams work |
105 |
40% |
8.60% |
23.80% |
| How to run Agile ceremonies |
104 |
56.60% |
5.70% |
10.40% |
Session 1: “What makes a service digital?”
Session 2: ‘Agile and Waterfall: how they’re different’
Session 3: “How Agile teams work”
Session 4: ‘How to run Agile ceremonies’
Youtube recordings
Overall analysis of series
Considerations:
- Sector targeting. We only had 6 out of 22 Local Authorities register to attend the lunch and learns across the entire series. More needs to be done to understand the barriers people are facing when registering or attending our online events.
- Consider Youtube SEO advice. Youtube SEO could help increase findability on our channel. Consider things such as video titles, tags and keywords. This article would be a good place to start. An example would be changing the titles into questions someone may put into a search engine eg: Rather than ‘How Agile teams work’ turn it into ‘What makes a team Agile’, looking at similar search engine keywords.
- To continue driving traffic to the recordings it would be a consideration to slice out snippets which our followers would find interesting. This could be labour intensive so an alternative would be to ask questions eg: “What is the difference between waterfall and Agile? and what are the benefits of each, catch up on our lunch and learn recording which covers this topic.
- Recordings aren’t currently time-stamped. This would be something to test out to see if we can identify where viewers want to jump to.