We produce a monthly comms and engagement report to monitor what works or what can be improved when it comes to our activity. We then use this info to help us plan future activity.

When thinking about projects gather evidence on:

• show and tells (how many registered, a breakdown of organisations, a breakdown of local authorities - were there any gaps? Did anyone mention the show and tell on social media?)
• recording of show and tell - how has this performed on Youtube? (additional training needed)
• have we written a recent blog about the project? (how was this promoted? Was there any social media that performed particularly well? Have the team written about the blog on LinkedIn / Twitter? Have we had any external mentions?)
• how is the project page performing? (additional training needed)
• Weeknotes (detailed weeknotes per project) - notion

When thinking about online or in-person events:

• how did we promote? Was there a particular tactic we used? Did the speakers mention it on their own social media profiles, if so how did that perform?
• how many registrations / attendees? What sectors? Were there any gaps?
• did we live tweet? how did that perform?
• social media during / afterwards: did we get any mentions during or after the event?
• youtube - how did the recording perform? how are people finding the video?
• surveys: did we send out any pre-event or post-event surveys? If yes, how did they perform, could we do some sentiment analysis? Are there any themes to come out of them?

Headline stats

Considerations:

• Making sure that we don’t lose our Local Authority interest from the Language Matters Roadshow - important to try and turn these individuals into regular event attendees. It might be good to include our Events mailing list as a call to action in our follow up comms.
• One thing highlighted in the skills away day was how do we prioritise content in our Newsletters and Weeknotes - should we be ordering content in a way that reflects the biggest CTA’s for our readers and could this help to boost our click rates? We try to do this for the Newsletter but could this be something to try in Weeknotes?