We produce a monthly comms and engagement report to monitor what works or what can be improved when it comes to our activity. We then use this info to help us plan future activity.

When thinking about projects gather evidence on:

• show and tells (how many registered, a breakdown of organisations, a breakdown of local authorities - were there any gaps? Did anyone mention the show and tell on social media?)
• recording of show and tell - how has this performed on Youtube? (additional training needed)
• have we written a recent blog about the project? (how was this promoted? Was there any social media that performed particularly well? Have the team written about the blog on LinkedIn / Twitter? Have we had any external mentions?)
• how is the project page performing? (additional training needed)
• Weeknotes (detailed weeknotes per project) - notion

When thinking about online or in-person events:

• how did we promote? Was there a particular tactic we used? Did the speakers mention it on their own social media profiles, if so how did that perform?
• how many registrations / attendees? What sectors? Were there any gaps?
• did we live tweet? how did that perform?
• social media during / afterwards: did we get any mentions during or after the event?
• youtube - how did the recording perform? how are people finding the video?
• surveys: did we send out any pre-event or post-event surveys? If yes, how did they perform, could we do some sentiment analysis? Are there any themes to come out of them?

Headline stats

Considerations:

• Use a picture collage, rather than separate images, when posting multiple images. People may feel less inclined to engage with a post if they’re expected to flick through multiple times. It’s easier if they can see all images within one picture collage.