<aside> 👀 Visual brand: what we look like when people interact with us
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<aside> 👉 Who to talk to about our visual brand: Josh Rousen
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<aside> 🧭 Can be found on SharePoint in Comms.
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<aside> ❓ **Quick primer on file types:
Use .PNGs for most purposes.** These are high-quality bitmap images, and they support transparency so they can be overlaid on other images better.
Use .SVGs for print, or for certain digital purposes (e.g.: website, Canva etc.). These are vector images.
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Main
Ideally use this version.
Download .PNG (bitmap, transparent)
Download .SVG (vector)
Light version
Use this if the background is darker.
Download .PNG (bitmap, transparent)
Download .SVG (vector)
Funded by version
Only for use in legal documents, or on the first slide in external presentations etc.
Download .PNG (bitmap, transparent)
Download .SVG (vector)
Icon
Use the icon when you’ve already introduced the full version – e.g.: 2nd page of a document, slide deck, etc. – or are stuck for space, such as on social media posts.
Download .PNG (bitmap, transparent)
Download .SVG (vector)
Icon light version
Use this if the background is darker.
Download .PNG (bitmap, transparent)
Download .SVG (vector)
<aside> 💡 White or black versions are available if absolutely necessary. Contact Josh to access.
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