<aside> 👀 Visual brand: what we look like when people interact with us

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<aside> 👉 Who to talk to about our visual brand: Josh Rousen

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Contents


Our logo

<aside> 🧭 Can be found on SharePoint in Comms.

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<aside> ❓ **Quick primer on file types:

Use .PNGs for most purposes.** These are high-quality bitmap images, and they support transparency so they can be overlaid on other images better.

Use .SVGs for print, or for certain digital purposes (e.g.: website, Canva etc.). These are vector images.

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  1. Main

    Ideally use this version.

    RGB_cdps-Logo-Full-Main.png

    Download .PNG (bitmap, transparent)

    RGB_cdps-Logo-Full-Main.png

    Download .SVG (vector)

    RGB__cdps-Logo-Full-Main.svg


  1. Light version

    Use this if the background is darker.

    Untitled

    Download .PNG (bitmap, transparent)

    RGB_cdps-Logo-Full-Light.png

    Download .SVG (vector)

    RGB__cdps-Logo-Full-Light.svg


  1. Funded by version

    Only for use in legal documents, or on the first slide in external presentations etc.

    RGB_cdps-Logo-Full-WG.png

    Download .PNG (bitmap, transparent)

    RGB_cdps-Logo-Full-WG.png

    Download .SVG (vector)

    RGB__cdps-Logo-Full-WG.svg


  1. Icon

    Use the icon when you’ve already introduced the full version – e.g.: 2nd page of a document, slide deck, etc. – or are stuck for space, such as on social media posts.

    RGB_cdps-Logo-Icon-Main.png

    Download .PNG (bitmap, transparent)

    RGB_cdps-Logo-Icon-Main.png

    Download .SVG (vector)

    RGB__cdps-Logo-Icon-Main.svg


  1. Icon light version

    Use this if the background is darker.

    Untitled

    Download .PNG (bitmap, transparent)

    RGB_cdps-Logo-Icon-Light.png

    Download .SVG (vector)

    RGB__cdps-Logo-Icon-Light.svg

<aside> 💡 White or black versions are available if absolutely necessary. Contact Josh to access.

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