Our audience
Our audience includes:
- public sector employees
- policymakers
- members of the public who are interested in digital transformation.
Personas
During the website discovery phase, we identified the following as our main users:
- Chiefs - Users who are very senior and control their whole organisation or multiple departments, usually would have final say in any large transformation decision; for example, CEO
- Leaders - Users who are usually a head of department or director. Decision making and budget control is part of their day-to-day job; for example, a Head of IT
- Managers - Users who are responsible for managing a specific department in their company. Usually have duties like conducting performance reviews and making decisions.
- Deliverers - Users who usually follow a process or procedure in their day-to-day job; for example, a project manager.
- CDPS - Users who work inside CDPS, covering all departments including Comms, Skills and Capability (Campws Digidol), Delivery, User-centred Design, Operations and Recruitment.
User stories
These personas were written during the website review project in autumn of 2022.

As a: Chief, Leader, Manager
I would like to: Be able to find best-practice documents
To allow me to: Share with my team
Acceptance criteria: Users can access the help and advice area to find guides, tools, techniques and templates.

As a: Leader, Manager
I would like to: Find finalised products CDPS have built that I can use in my organisation
To allow me to: Improve the services of my organisation
Acceptance criteria: Project area/Case Studies to find out about specific topics, past projects, resources and products.