Gem here! I’ve started piecing together the comms report for August. August is traditionally relatively ‘quiet’ (similar to Easter in that respect), however it was not quiet for activity across CDPS!
With the Eisteddfod, Lunch and Learns and activities with the Taxi discovery and cost of living work there was A LOT going on.
Our most popular content for August was mainly Eisteddfod related. The most engaged with post on LinkedIn was a photo of the team at the Eisteddfod, on Twitter it was Alaw’s brilliant ‘favourite Welsh word’ reel. It’s nice to see these creative ideas getting traction as it can be really easy to fall into a same old, same old approach on social media. The comms report helps to identify the things that are working or not which helps inform future activity.
With the comms report I tend to start by gathering all the numbers I need in a very colourful spreadsheet - this helps to easily compare month on month (and year on year):
As part of the comms report I always compare our growth and engagement rates with industry averages to give me an idea of how our accounts perform. Industry average growth rates for both X (Twitter) and Linkedin for last month were: X (Twitter): 0.19% (CDPS - 0.49%) LinkedIn: 2.17% (CDPS - 2.42%)
Industry average engagement rates were:
X (Twitter): 0.04% (CDPS - 3.2%) LinkedIn: 6.44% (CDPS - 7.6%)
I am always mindful though that numbers only tell one part of the story (which is why sometimes it takes a while to pull the report together). As well as looking at the figures I spend time looking for the ‘golden nuggets’ of engagement - did someone notable follow us on LinkedIn? Who tagged or mentioned us this month? Are our social posts hitting the mark in driving the right people to our content on our website? We are having a chat as a team next week about Google analytics so I’m looking forward to working on more tools to measure engagement 😊