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Considerations:

• Regularly review the Events planner to forward look at events to pre-plan social media activity
• Consider analysis of private companies who book onto our online events - are they Wales based? Why are they attending? It would be worth asking at registrants their motivations for attending.
• Forward planning of show and tells - if teams plan on having a show and tell, confirm the date before the end of the month so that it can be included in the monthly newsletter
• Timestamp uploads to Youtube as a standard practice will give us better data to understand where viewers are skipping to.
• Based on the Autumn lunch and learn series reporting - consider looking into Youtube SEO to see if it improves the discoverability of videos
• Service Manual - not sure of the plan but there was a CTA to get involved in user research within the show and ask. It would be worth Comms leads identifying opportunities to promote recordings following show and tells and writing a tweet / LinkedIn post.
• LinkedIn article writing guidance for staff
• Videos shorter than a minute should be posted directly to platforms rather than sending viewers off to Youtube to view the video.